Michael from Lessons from the Screenplay discusses the protagonist of Mad Men, Don Draper, and his ability to tell a compelling story. In the 1960s advertising world, Draper's success relies on creating emotional connections between consumers and products. The video explores Draper's use of text, subtext, and symbolic imagery to develop layered meanings, especially in the season one finale, The Wheel.
The episode demonstrates text through Don's focus on landing the Kodak account by creating a compelling pitch. More importantly, the theme of family is introduced, examining Don's struggle to balance work and family life.
Subtext plays a vital role in character development. Betty's storyline reveals her suspicions of Don's infidelity without direct dialogue. Instead, subtext is used to convey her mental state, especially during interactions with her husband and psychiatrist.
Don ultimately uses text and subtext masterfully during his Kodak pitch. He presents a deeper sentimentality beyond the surface level by incorporating symbolic imagery.
Throughout the series and this episode, creators borrow cultural imagery, using symbolic visuals to enhance emotional impact. Don's arc is completed through a presentation that uses pictures from his past, demonstrating his realization of family's importance, layered with subtext about his personal life struggles.
The episode's end showcases a poignant symbolic image when Don fails to reconcile his ideal family life with reality.